Sage Spirits - Social Media Management
Role: Social Media Creative & Content Designer
Platform: Instagram (Reels + Static Posts)
Scope: Content creation, visual direction, posting strategy, engagement
R A W O R C H I D
Raw Orchid - Beauty Brand Concept & Social Launch Strategy
Raw Orchid is a conceptual makeup brand that transforms utilitarian textures such as bathroom tiles, industrial fixtures, porcelain surfaces, into luxury cosmetic palettes. The brand explores femininity through structure, decay, and material tension, translating overlooked environments into refined beauty objects.
Brand Strategy
Industry: Beauty/Cosmetics
Target Audience: Gen Z and Millennial consumers drawn to niche, design-forward brands
Market Positioning: Luxury experimental beauty
Competitive Space: Editorial brands like conceptual beauty lines rather than drugstore cosmetics
Product Concept
Each collection is inspired by overlooked interior surfaces and raw materials. Grout lines, chipped porcelain, tiles, fur, bones and fabrics.
Tile Collection
-Neutral shadows
-Gloss finish inspired by ceramic glaze
-Palette packaging mimicking square tile layout
Identity Development
LOGO Tests
…….
-Rough text to reflect structure
-Soft, pink palette to contrast industrial inspiration
-Raw textures layered to create tension between softness and utility
Final LOGO
Texture Studies
Social Launch Plan
Platforms: Instagram + TikTok
Goals: Brand mystique, product intrigue, save-driven content
Content Pillars:
Texture-to-product transitions
Close-up product shots
Text-overlay emotional captions
Tile grid aesthetic cohesion
-Vertical framing increases engagement
-Repetetive grids build recognizability
-Text overlays create good hooks